‘Leon’s game house’ is an arcade game, which we prepared for the youngest smartphone users. Children welcomed it with enthusiasm. Young players immediately associated the main character in the application with the character displayed on Hortex juice packages. Leon’s image triggers positive associations, strengthening brand consciousness with the youngest consumers.

 

Effects

Our task was also to create a server with a top players ranking, which allowed the Client to broaden the range of his promotional activities and increase the intensity of contact with the product recipient.