Everyone is a football expert. Everyone is more observant than striker X and shoots stronger than midfielder Y. Or does he?

For a special promotional campaign launched by the Lorenz company, we designed an arcade game ‘Free kicks’ with NIC NACS nuts ‘playing’ the roles of footballers. Visitors of selected pubs combined cheering their teams taking part in EURO 2012 with playing the game on mobile devices supporting our application.

Effects

To this day we haven’t decided what was more important – the taste of victory, or in this case free nuts, or the positive emotions related to the virtual rivalry. For our client, one of the largest global snacks producer, both were equally important and efficient in marketing terms.

Read more: nic-nacs.pl/wydarzenia.html.