Our way of life has significantly changed in the past 20 years. One of the key elements of our modern lives are smartphones. Technology makes our life easier, so we tend to live faster and more intensely.
The terminology is not fixed. Depending on the platform, different terms are used, even if they mean the same. Instagram uses the word “effect”, but to make things simpler we use the most common term: filters.
It has become much more difficult to catch the viewers’ attention, since on-line content is plentiful and diversified. The only way to survive this struggle for attention is to keep your eye on the ball and use what platforms like Instagram have to offer.
More than 7mln people seem to enjoy Instagram’s short and concise content format. Every brand trying to reach an audience between the ages of 14 and 34 has their own Instagram account and knows how valuable their reach and their followers’ engagement, so called “love content”, is.
Love content simply means content, which has gotten many reactions. The need to watch and share interesting content is addressed by e.g. AR filters. With filters, users are not only more likely to view Instastories, they are also encouraged to try them out, which happens in two simple steps.
As you can see on this graphic, even a few shares can generate 10 or 200 times more views.
In the green frame you can see the results of one of our filters
What kind of elements can be included in a filter? Anything ranging from 2D graphics, audio files, voice modulation, graphic effects, to 3D models and animations. The only limitations are imagination and file size.
An AR filter file can be no larger than 4MB. 4MB is not a lot, but optimization of 3D content is our forte. We can fit a lot, even in a small file.
In this post, you can read how we slimmed down the model of a MMA fighter from 900MB to 24MB.
The interactiveness of AR campaigns is what improves the brand’s image and the clients’ loyalty.
When you have a context individualizing the whole experience, money is no longer the main decision factor.Technology makes products more memorable.
The quality and availability of modern phones increases every day. That’s why more and more companies decide to create AR content.
At the core of augmented reality development are Google ARCore and Apple ARKit, which create solutions for the global market.
By combining the digital world with reality, Augmented Reality enables users to experience space in an unconventional way.
This technology decreases the amount of time and money necessary to accomplish tasks, and at the same time increases the number of satisfied and loyal clients.
If you are looking to create a filter for your brand, contact us!
We are pleased to present another famous automotive brand in 360° WebVR and welcome Volkswagen Crafter as one of our clients.
In collaboration with a Polish street artist, we have transported the figure present on Polish, English, Spanish etc. murals into augmented reality, using Instagram's AR effect.
Here at 3R Studio, we are all big fans of the Rick and Morty TV series. That's why we decided to create our first advanced AR filter for the Instagram and Facebook apps based on this show.